About Color Wow…

Founded by Gail Federici, a haircare innovator with more than 40 years in the haircare industry, Color Wow are renowned for creating first-of-a-kind, problem solving products that transform your hair - like the iconic Dream Coat Supernatural Spray, the first humidity-proof frizz fighter, and the Color Security Shampoo, the only 100% clean, sulphate-free shampoo that leaves behind no residue.

Color Wow have a goal for all of their products; to solve a problem that’s never been solved before, or outperform all other products. At Color Wow’s in-house lab, renowned biochemist Dr. Joseph Cincotta and founder Gail Federici carefully watch over the formulation process until a product is absolutely perfect!

Color Wow are committed to using the highest quality, science-backed ingredients in every single one of their products! In their commitment to clean beauty, Color Wow have banned all ingredients restricted by the EU and United States from their products, as well as an additional 70 ingredients commonly found in other hair care formulas that can spoil your colour.

A woman-owned company, Color Wow empowers women by supporting initiatives that provide education, healthcare and support to women and children around the world.